»2015 was another record year for ProSiebenSat.1. We achieved operationally and strategically important progress.«
Our revenue profile will be set up on an even broader base by 2018. By then, we intend to generate about 50 percent of consolidated revenues outside of the classic TV advertising.
ProSiebenSat.1 is initiating a new era in TV advertising. Addressable TV combines mass-media reach with a targeted approach via the Internet.
ProSiebenSat.1 has established three successful stations over the past five years: sixx, SAT.1 Gold, and ProSieben MAXX. In 2016, they will be joined by a documentary channel.
Just two years after its launch, ProSiebenSat.1 subsidiary Studio71 has become one of the world’s largest multi-channel networks.
ProSiebenSat.1’s business in e-commerce is growing both its revenues and profits. It further expanded its portfolio in 2015 with strategic acquisitions of leading companies in their markets.
In just six years, Red Arrow Entertainment Group has settled in as one of the leading global players and now has 15 production companies in six countries.
