Group Environment
- Digitalization is giving us additional growth prospects and creating new markets both for the sale of advertising time and for the production business.
- Although new technologies are altering media use, TV remains the most important mass medium in Germany, and its quality is increasing thanks to additional functions such as TV in high definition (HD).
- TV reach is gaining in significance in the diversity of media; investments in TV advertising therefore increase further in 2015. As the market leader, we are clearly benefiting from this.
- Because of the high level of its use, television has the greatest advertising impact and is supplemented by the internet as a distribution channel.
- In 2015, we extended our lead over our competitors in the TV market and achieved the best audience share in ten years; at the same time, we are continuously increasing our reach via digital platforms.