ProSiebenSat.1 at a Glance
ProSiebenSat.1 Group is one of the most successful independent media companies in Europe with a strong lead in TV and the digital space. In 2015, the Group increased its revenues by 13.4 % to EUR 3.261 billion, while recurring EBITDA rose by 9.2 % to EUR 925.5 million.
Advertising-financed free TV is the Group’s core business. The station family comprising SAT.1, ProSieben, kabel eins, sixx, SAT.1 Gold, and ProSieben MAXX is the number 1 in the German audience and TV advertising markets. The Group has tapped into an additional attractive business area through the distribution of its television channels in HD quality. At the same time, the Group successfully networks the wide reach of its TV business with a strong digital unit. In this way, ProSiebenSat.1 is opening up new markets and has created a strong base for long-term growth. The Group is already Germany’s leading video marketer on the Internet. With the video-on-demand portal maxdome, ProSiebenSat.1 is one of the most successful suppliers of digital entertainment. Studio71 is the largest multi-channel network in Germany and is among the top 5 worldwide. In recent years, ProSiebenSat.1 has also built up a successful e-commerce portfolio that is now one of its most important growth drivers. Via its international production and distribution business Red Arrow Entertainment Group, the Company is present with 15 companies in six countries.
By 2018, ProSiebenSat.1 intends to increase its revenues by EUR 1.85 billion up to around EUR 4.2 billion, compared to 2012. The ProSiebenSat.1 Group is headquartered in Unterföhring/ Munich and employs approximately 4,900 people. The share was one of the largest MDAX stocks in 2015; in March 2016 it will be included in the leading equity index DAX as the first media stock.
Forecasts 2015 |
Actual figures 2015 |
Forecasts 2016/2017 |
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Revenues |
+13.4 % |
Increase |
Significant increase (2016) |
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Broadcasting German-speaking |
+4.3 % |
Increase |
Slight increase |
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Digital & Adjacent |
+38.6 % |
Increase |
Significant increase |
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Content Production & Global Sales |
+29.7 % |
Increase |
Significant increase |
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Recurring EBITDA |
+9.2 % |
Increase |
Mid to high single-digit increase |
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Broadcasting German-speaking |
+4.5 % |
Increase |
Slight increase |
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Digital & Adjacent |
+31.6 % |
Increase |
Significant increase |
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Content Production & Global Sales |
+30.8 % |
Increase |
Significant increase |
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Underlying net income |
+11.6 % |
Increase |
Mid to high single-digit increase |
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Leverage ratio1 |
2.1 |
|
1.5 – 2.5 |
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German TV audience market2 |
29.5 % |
Growth by 0.8 percentage points |
Consolidate leading market position at a high level |
Key figures of ProSiebenSat.1 Group – Part 1 |
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EUR m |
2015 |
2014 |
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Revenues |
3,260.7 |
2,875.6 |
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Revenue margin before income taxes (in %) |
18.5 |
19.5 |
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Total costs |
2,555.4 |
2,209.0 |
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Operating costs1 |
2,354.5 |
2,046.9 |
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Consumption of programming assets |
895.5 |
867.8 |
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Recurring EBITDA2 |
925.5 |
847.3 |
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Recurring EBITDA margin (in %) |
28.4 |
29.5 |
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EBITDA |
881.1 |
818.4 |
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Non-recurring items3 |
–44.4 |
–28.9 |
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EBIT |
729.9 |
694.5 |
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Financial result |
-126.4 |
–134.4 |
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Profit before income taxes |
603.6 |
560.1 |
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Consolidated net profit (after non-controlling interests)4 |
390.9 |
346.3 |
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Profit from discontinued operations (net of income taxes) |
0.3 |
–27.1 |
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Underlying net income5 |
467.5 |
418.9 |
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Basic earnings per share (underlying) |
2.19 |
1.96 |
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Investments in programming assets |
943.9 |
889.7 |
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Free cash flow |
–1.2 |
276.5 |
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Cash flow from investing activities |
–1,521.7 |
–1,148.4 |
Key figures of ProSiebenSat.1 Group – Part 2 |
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EUR m |
31.12.2015 |
31.12.2014 |
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Programming assets |
1,252.4 |
1,211.9 |
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Equity |
943.1 |
753.9 |
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Equity ratio (in %) |
17.7 |
19.3 |
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Cash and cash equivalents |
734.4 |
470.6 |
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Financial liabilities |
2,674.8 |
1,973.1 |
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Leverage6 |
2.1 |
1.8 |
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Net financial debt |
1,940.4 |
1,502.5 |
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Employees7 |
4,880 |
4,210 |