Sustainability
- Independent reporting is very important for ProSiebenSat.1 as a publishing company.
- We are one of the most attractive employers in Germany and set great store by diversity.
- ProSiebenSat.1 benefits from long-standing relations with the film industry.
- ProSiebenSat.1 campaigns publicly and is launching the “SchoolsON” video competition with the support of the German Children and Youth Foundation (“Deutsche Kinder- und Jugendstiftung”).
Companies that identify and use sustainability-related opportunities in a targeted manner can perform better on competitive markets. Taking sustainability aspects into account leads to optimized business strategies and competitive advantages that can in turn result in higher shareholder returns. ProSiebenSat.1 Group sees sustainability as a method of targeting holistic and lasting development of the Company’s economic, environmental and social performance. The individual dimensions of sustainability are mutually dependent. Below, we describe the fields of action and aspects that are particularly relevant to ProSiebenSat.1 as a media company. The figure below provides an overview:
Organizational advantages, own brands, stable customer relations, and human resources potential are important success factors that for the most part are not measured financially. On the other hand, we capitalize certain internally generated intangible assets at a low level. Further information can be found in the Notes to the consolidated financial statements, Note 19 “Intangible assets,”.
Dimensions of sustainability and fields of action at ProSiebenSat.1
